Your CENTURY 21 Central sales associate will provide you with up-to-date information to assist you in determining the value of your property and to achieve the best price for your home, included in this package is a personalized Home Marketing Plan prepared especially for you. There are many factors that contribute to the value of your home in today’s market.

Location, Location, Location

• May be the single greatest factor affecting the value.

Competition

• Buyers compare your property against all competing properties.
• Buyers interpret value based on recently sold and available properties in your neighborhood.

Timing

• Current real estate trends may reflect a buyer’s or seller’s market.
• Market conditions cannot be controlled. An individually tailored, yet flexible, marketing plan must be developed accordingly.

Condition

• Property condition affects sale price and marketing time.
• Optimizing physical appearance and advance preparation for marketing maximizes the buyer’s perceived value.

Price

• Reviewing the CENTURY 21 Central Home Marketing Plan will assist you in determining the best possible asking price.
• If your home is not properly priced, you may miss qualified buyers and your sale may be delayed.

Your CENTURY 21 Central sales associate will work with you to establish the value of your home. It is important to keep your asking price within the market range of what a buyer is willing to pay.